Every time you
- Think through …
- Tell someone …
- Write down …
- Illustrate …
Today I was thrilled to see the mailman stop & start to bring a big box to the front door. I had been hoping for this box for a while. It was the No Brainer Reward from Seth Godin’s Kickstarter Campaign for his next book – The Icarus Deception [ text | audio ].
Everything is sales. We don’t have any sales people at 37signals, but everything we are doing is sales.
Sales isn’t so much gimmicky pricing ending in 9′s or copy writing, or ad placement – It is about communicating the value of your product.
I used to sell shoes, and we had reps come in and teach us about shoes. A rep would come in and talk about ethyl vinyl acetate, which is a foam that goes into shoes to help absorb shock. He’d be all pumped about EVA, and this technology, as if it really mattered. When customers come in they look at some shoes. They pick it up and flip it around a bit. Then you ask to try on a pair. People are looking for design, comfort and affordability. Nobody cares about EVA foam.
You have to understand in your product that you need to talk about what matters to the customer, because they don’t care about the tech.
Last night I did a wonderful Google Hangout for an hour. Several people from around the world talking, with great fun and excitement, but because of the hour and limitations of hardware, a few did not want to have video.
What ended up happening is 4 of the 5 people who were involved in this hour-long conversation just had a big black box.
It was ok, but taking these simple steps to share a picture, even of some random scenery, would make the whole conversation better.
This past week was an amazing time of change & adjustment for me. I spent most of the week traveling to work with some organizations & network with others. With some down time, I was able to really study and go through many books & podcasts that I had stockpiled.
One book had a profound effect on my workflow and life.
I don’t know why, but the title of this book did not appeal to me.
Kickstarter is a wonderful system of pairing artists and fans together to help finance the creation of art.
One desire of most artists is to thank the people who supported them as they pursued creating something great. Sometimes the artist even wants to personally thank every person by name, but how do you do this in an effective way when you have 21,207+ backers?
When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.
We love Kickstarter projects & watch for great projects. Today we have some ending that we like, and want to mention others.
It’s a great system where talent based projects can seek funding by basically pre-selling items. It works on a donation & reqard pledge drive system. Basically the artist starts a campaign to raise $X number of dollars. Individuals make pledges. If the goal is reached, the money is delivered, if the goal is not reached – no money ever comes out of anyone’s bank account.
One morning I went to log into Faebook, one of my standard places to check up on friends, family, associates … oh and do a little virtual work in a silly little game I play involving harvesting & building stuff. I am met with this screen: